What is GEO?
A practical introduction to generative engine optimization and useful brand information.
Read the guide ↗Decision summary
Use these guides to make a specific growth decision. Start with the issue you are trying to resolve, follow the relevant method and adapt the examples to your own evidence. The library covers strategy, procurement, content, measurement and international execution; illustrative examples demonstrate a method rather than client performance.
A reading route for your next decision
If you are evaluating an investment, begin with the agency selection and budget guides, then inspect the report example. If you already have traffic but few useful inquiries, begin with conversion diagnosis and business-impact measurement. If you are expanding, review localization and multi-market measurement before increasing page volume.
- Buying a program: compare work, ownership, total cost and evidence access.
- Fixing a weak result: find the failing stage before selecting a tactic.
- Entering a market: connect the offer, language, evidence and sales response.
How to put a guide into practice
Choose one method, apply it to a real page or question set and record a decision. For example, an evidence checklist should produce an approved fact or an assigned gap; a measurement guide should produce defined denominators and a comparable sample.
Use the related pages to go deeper where needed. A general guide cannot determine your exact scope without understanding your product, access, market and implementation capacity.