Compare GEO prices by aligning the market, language, observation method, production units and implementation responsibilities first. Then calculate the full service commitment, setup and any agreed external costs, while reserving internal time for factual approval and publishing. A lower fee can be appropriate if it removes work you do not need; it is poor value if it leaves a critical dependency unowned. Use the published plan allowances as capacity limits, and request a custom scope when your requirements exceed them instead of assuming the allowances repeat by country.
Understand what changes the workload
A second language requires more than translated headings. Research, review, evidence approval and updates all need an owner. More markets may introduce different buyer questions and delivery conditions. More platforms and repeated observations increase collection and review work.
Content volume also needs a definition. At TANTU AI, one content unit is one page or article in one agreed language, up to 1,200 English words or an agreed equivalent, with research, editing and one consolidated revision. Additional formats or substantial development are separately scoped.
Compare TANTU AI’s published commitments
| Engagement | Service fee | Setup | Total commitment |
|---|---|---|---|
| Diagnostic | $990 one time | Included in the diagnostic fee | $990 for the agreed standalone scope |
| Growth | $1,980 per month × 12 | $990 | $24,750 over 365 days |
| Scale | $3,980 per month × 12 | $1,980 | $49,740 over 365 days |
| Enterprise | From $7,980 per month × 12 | From $3,980 | From $99,740 over 365 days |
Managed programs run for 365 days with 12 monthly service invoices and a separate setup fee. The diagnostic is optional and is not automatically credited against setup. The signed agreement confirms the scope and commercial terms. This is TANTU AI’s pricing, not a claimed industry average.
Inspect the allowances behind the price
Growth includes one market, one language and a 50-question program across three platforms, with four new content units and four existing-page updates per month. Scale and Enterprise increase the agreed scope. Consult the full allowance comparison for the current details.
All allowances apply to the program as a whole. They do not repeat for each country. Qualified outreach is an attempt to reach a relevant source; it is not a purchased publication or a guaranteed backlink.
Keep SEO audit and development costs explicit
A standalone technical SEO audit, migration or ecommerce implementation may need a different scope from an AI answer diagnostic. Page count, site architecture, platform access and engineering responsibility affect the effort. We do not publish an invented standalone SEO package price.
Ask what is included in your existing development capacity before increasing the content budget. If the highest-priority obstacle requires an engineer, buying more articles may leave the actual problem unresolved.
Make the budget decision concrete
- List the buyer decisions the program must support.
- Identify the evidence and approval capacity already available.
- Compare each fee with a defined deliverable and owner.
- Add applicable taxes and agreed third-party expenses.
- Separate implementation expenditure from ongoing observation and review.
- Review commercial progress without treating every AI mention as revenue.
Begin with a diagnostic when the main gap is uncertainty about the starting point. Choose managed operations when the business has a clear offer and the capacity to approve and act on the work.
Budget the client-side work as well as the fee
Create a resource line beside each purchased deliverable. A new technical page may need a product specialist, a reviewer and CMS access. A multilingual page also needs qualified language review. Estimate the hours your team can actually provide and identify periods when approvals will be unavailable. Do not count unapproved drafts as value realized merely because production capacity was purchased.
Hypothetical example: a team can review four content units each month but is considering a scope that requires eight. Before increasing production, decide whether to add review capacity, narrow the topics or phase the work. The comparison should use realistically publishable output. This does not alter the provider’s published price; it explains why the same package can produce different practical value for different client teams.
Normalize proposals before making a trade-off
Build one comparison row for each required outcome: baseline research, approved new pages, existing-page updates, implementation, source outreach and reporting. Mark whether each proposal includes the outcome, limits it or expects your team to deliver it. Keep attempts, completed publications and live page changes distinct. If a required item is absent, ask for its scope before treating the quotes as equivalent.
When the budget is constrained, preserve a coherent buyer journey and reduce breadth deliberately. One market with verified product evidence and a working inquiry path can be a more testable starting scope than several incomplete language versions. Do not cut the approval or measurement method merely to protect a publication count. Choose the smaller scope because its purpose and responsibilities are clear, not because a lower monthly headline obscures the full commitment.
Common questions
Is setup included in the monthly price?
No. Managed programs have a separate one-time setup fee. The table shows the 365-day total including setup.
Are there extra charges for placements or software?
Third-party software, publisher fees, paid media and applicable taxes are excluded unless expressly included in the agreement. Additional costs require a confirmed scope.