Decision summaryChoose a plan you can put to work. The right scope depends on your markets, languages, approval capacity and the number of commercially important pages that need attention. Compare the whole 365-day commitment and program allowances, then confirm implementation responsibilities and additional costs in the proposal.
Check your delivery capacity before increasing volume
A larger content allowance only helps if product experts can provide facts and reviewers can approve pages. Estimate your monthly capacity to review new drafts, verify updates and implement technical changes. Where approval capacity is limited, prioritize fewer high-value decisions instead of commissioning a queue of unfinished work.
- Name the person approving product and commercial facts.
- Identify who can publish website changes and fix template issues.
- Allocate markets and languages across the total program allowance.
- Agree how unused, blocked or substituted work is handled in the contract.
Turn the price comparison into a scope comparison
Illustrative planning example: a two-market business may want English service pages plus localized product explanations. Treat each language version as a separate content unit, then reserve capacity for updates to existing pages. The number of markets alone does not describe that workload.
Before signing, reconcile the proposal with the published plan: total questions, platform interfaces, observation schedule, new content, updates, outreach, revisions and review time. Scope changes need an agreed price and acceptance criteria; they should not be hidden inside a monthly report.