Introduce the opportunity.
Connect a qualified business with a relevant growth need. Agree qualification, lead ownership and commercial terms before the introduction.
Discuss referrals ↗Decision summary
A useful agency partnership begins with a client problem and a delivery boundary. Choose referral when the client needs a direct engagement, co-delivery when your team retains defined responsibilities, or a market partnership when local buyer knowledge and review capacity are essential. Before presenting a joint offer, agree who qualifies the opportunity, approves claims, communicates with the client and accepts each deliverable. A first engagement should produce a reviewable scope and operating record. Wider resale, white-label or territory rights depend on a separate written agreement.
Choose the model around the work you own
If your team only wants to introduce an opportunity, begin with referral qualification. If you already run the website or account, co-delivery may let the existing team publish approved work while TANTU AI handles an agreed research, content or measurement scope. A market partner should contribute identifiable buyer insight or language review, with capacity confirmed before it becomes part of the offer.
Illustrative situation: a design studio has a software client asking why category searches rarely explain its product accurately. The studio could retain website implementation and account management while a separately scoped diagnostic identifies evidence gaps. This is a planning example, not a reported partnership or client result.
Make the first client handoff inspectable
Before work starts, the joint brief should name the client offer, target buyer, market, language and factual approver. Agree whether TANTU AI speaks directly with that approver or sends questions through the agency. Record who resolves conflicting feedback and which party may authorize publication. An agency's approval does not automatically establish rights to reuse a client's case study or product screenshots.
Acceptance can then refer to tangible records: an agreed question list, traceable evidence sources, content mapped to its brief and a report showing collection conditions and unavailable observations. If an item is waiting for client evidence or implementation, label the dependency and owner instead of recording it as completed.
Bring one opportunity before expanding the offer
Use the partnership inquiry route with a short description of your agency, client category, preferred working model and the role you expect to retain. An anonymized opportunity summary is enough for an initial discussion; do not send confidential client material without permission. Useful questions include who owns the customer relationship, how a replacement approver is appointed and what happens when a client requests additional languages.
After the first engagement, review revision causes, approval delays and reporting usefulness before offering the model more widely. Managed-plan questions, content units and updates remain total program allowances. Capacity, partner fees and commercial rights should be agreed before additional clients or markets are promised.