Brand fact register
Record entity names, product taxonomy, target audiences, locations, availability, capabilities and approved wording.
Decision summary
Brand knowledge work turns scattered product and company information into facts your team can publish and maintain with confidence. It is useful when different pages describe the same offer differently, sales knowledge is difficult to verify or an expanding website creates conflicting versions. TANTU AI helps define the authoritative fact, its supporting evidence, its owner and the pages that depend on it. The result supports more accurate buyer information and a manageable correction process; it does not make your own claims independent endorsements or guarantee how another platform describes your business.
Approve individual claims before approving the page
A page-level approval can hide uncertainty in one important sentence. Review material claims individually: what exactly is asserted, for which product version or market, and on what evidence? A measured product specification, a documented service commitment and an aspiration require different wording. Where the support is incomplete, narrow the statement, qualify it clearly or keep it out of the published draft.
For an illustrative manufacturer, “compatible with every production line” requires much broader evidence than “supports the interfaces listed in the current specification.” The register should preserve the approved version, relevant conditions, source reference, review owner and review trigger. Confidential evidence can remain restricted while an approved public summary is prepared. Acceptance means a reviewer can verify the published statement and understand its boundaries without having to reconstruct a sales conversation.
Make a changed fact findable everywhere it appears
Connect important facts to the pages and language versions that use them. When a specification, availability condition or company detail changes, this dependency list becomes the update queue. Review the authoritative page first, then affected comparisons, FAQs, downloadable materials and language variants. An archived brochure should not quietly remain the only source for a current offer.
A change record identifies the old statement, approved replacement, affected assets and unresolved dependencies. If a translation or external listing cannot be updated immediately, assign the remaining work and assess whether the current claim should be removed or qualified in the meantime. Completion is checked against the live assets within the agreed scope, not only the master document. This is especially useful when multiple departments publish content: they can share one fact owner while keeping separate editorial and technical responsibilities.